Explain the Concepts of the Ideal and Actual Self

question 75

Essay

Explain the concepts of the ideal and actual self.How do they differ? How can marketers bridge the gaps between these two selves?

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Definitions:

Dreams

A series of thoughts, images, and sensations occurring in a person's mind during sleep, often interpreted for psychological significance.

Nature of the Libido

Describes the concept in psychoanalytic theory referring to the energy of the sexual drive as a component of human life instinct.

Childhood Experiences

Early life events and influences, which play a critical role in psychological development and personality formation.

Jung

Carl Jung, a Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for concepts like archetypes and the collective unconscious.