Consumers High in Need for Cognition

question 124

Multiple Choice

Consumers high in need for cognition:

• A) find it hard to manage complex decisions on a daily basis.
• B) prefer to take short cuts and rely on peripheral product information.
• C) purchase more products related to science and technology than their counterparts.
• D) enjoy thinking extensively about potential product purchases.

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Definitions:

Supply Partnerships

Collaborative agreements between companies and their suppliers aimed at optimizing costs, quality, and supply chain efficiency.

Natural Resources

Materials or substances occurring in nature which can be exploited for economic gain, such as minerals, forests, water, and fertile land.

Organizational Buying Behavior

The decision-making process and actions involved when organizations purchase products or services for their own use or for resale.