All of the Following Statements About Psychographics Are True,EXCEPT

question 45

Multiple Choice

All of the following statements about psychographics are true,EXCEPT:

• A) psychographics was developed to address shortcomings in motivational research, such as lack of reliability and usefulness.
• B) psychographics uses standard psychological scales.
• C) psychographics was largely disappointing because purchase behaviours were not explained.
• D) psychographics was needed because the usual large-scale qualitative survey research yielded only a little information about a lot of people.

---

Definitions:

Period Costs

Expenses that are not directly associated with manufacturing and are charged as costs during the period they occur, including general, selling, and administrative costs.

Variable Cost

A cost that varies with the level of output or sales, such as materials and labor costs.

Fixed Manufacturing Cost

Costs that do not change with the level of manufacturing activity, such as rent for a factory building or salaries of permanent staff.

Manufacturing Overhead

All indirect costs associated with the production process, like utilities and salaries for support staff.