Examlex
AIO statements consist of consumer responses identifying their:
User Persona
A semi-fictional character created by businesses to represent the different user types that might use a service, product, site, or brand in a similar way.
Guide Decision Making
The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.
User Personas
Fictional characters created to represent the different user types within a targeted demographic, psychographic, or behavior set that might use a site, brand, or product in a similar way.
Positive Characteristics
Favorable, beneficial, or desirable traits or qualities possessed by individuals, groups, objects, or concepts.
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