When Consumers Change Their Behaviour or Form Attitudes Intended to Increase

question 80

Multiple Choice

When consumers change their behaviour or form attitudes intended to increase their similarity to another person or to a group, the level of commitment to that attitude is said to result from:

• A) internalization.
• B) identification.
• C) socialization.
• D) compliance.

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Definitions:

Delphi Technique

A method used for collecting and distilling the collective expertise of a group of experts through rounds of questionnaires, often used in forecasting and decision making.

Regression Analysis

A statistical method used to examine the relationship between one dependent variable and one or more independent variables.

Trend Analysis

A forecasting method that extrapolates from historical trends.

Delphi Technique

A method of gathering expert opinions on a subject matter through a series of questionnaires with controlled feedback.