In an Experiment,two Groups Drank the Same Brand of Fruit

question 70

Multiple Choice

In an experiment,two groups drank the same brand of fruit juice.One group was simply asked politely to try the drink.The second group was tricked into drinking the juice.Suppose that,on average,the second group liked the juice more than the first.How could the theory of cognitive dissonance be used to explain these results?

• A) It may violate a person's sense of consistency to be tricked; therefore members of the second group concluded that they really drank the juice because it tasted good.
• B) It may violate a person's self-esteem to be tricked; consequently the juice was liked more because the respondents had paid a higher psychological price.
• C) People who were asked politely would have more anticipation and more expectations of the juice than the other group. These pre-tasting conditions were harder to meet than when people were simply tricked into tasting the juice.
• D) It created a larger sense of cognitive dissonance in the first group because they agree to taste the juice simply by being asked. They expressed their subconscious displeasure by rating the drink more negatively than the second group.

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Definitions:

Profitability Index

A financial tool used to measure the relative profitability of an investment, calculated as the present value of future cash flows divided by initial investment.

Internal Rate Of Return

A discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero.

Preference Decisions

Decisions made in business or personal finance that reflect a choice or priority among various alternatives, often based on factors such as risk, return, or personal values.

Internal Rate Of Return

A financial metric used to estimate the profitability of potential investments, calculating the interest rate at which the net present value of all the cash flows (both positive and negative) from a project or investment equals zero.