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A Well-Known Actor Is Used in an Ad to Create

question 90

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A well-known actor is used in an ad to create a positive sentiment for a newly-launched innovative moisturizing cream. This is an example of the marketing application of which theory?


Definitions:

Antianxiety Drugs

Medications designed to reduce symptoms of anxiety by altering the chemical balance in the brain.

Social Skills Training

A behavioral therapy used to improve interpersonal skills through the learning and practicing of appropriate social behaviors.

Modelling

The process of representing or simulating a real-life situation with a mathematical model or physical representation.

Behavioural Rehearsal

A therapy technique involving the practice of positive behaviors in a safe environment to enhance their use in real-world situations.

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