Scott Found That the Use of a Sexually Provocative Picture

question 120

Multiple Choice

Scott found that the use of a sexually provocative picture in his magazine promotion got lots of attention,but sales of his product seemed unaffected.What was the most probable reason for Scott's problem?

• A) Readers liked the ad, but it attracted the wrong segment of shoppers.
• B) Readers were highly offended by the ad.
• C) The ad was noticed, but recall for the product was hindered.
• D) Scott was using sex to sell a product related to sex.

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Definitions:

Product Innovation

The process of developing and bringing a new product or an improved version of an existing product to the market.

Economics of Scale

Benefits in cost efficiency that organizations achieve through their operation size, leading to reductions in unit cost as the scale grows.

Diffusion

The process by which an innovation, idea, or trend spreads within a population or from one society to another.

Innovation

The act of transforming a concept or innovation into a product or service that generates value or that consumers are willing to purchase.