All of the Following Identify When Fear Appeals Are Most

question 28

Multiple Choice

All of the following identify when fear appeals are most effective,EXCEPT when:

• A) consumers are already afraid of the problem discussed in the ad.
• B) a solution is presented for consumers to remove the threat.
• C) a moral lesson is conveyed by a powerful character (e.g., Mr. Goodwrench, "good car maintenance" personified) on how to avoid negative outcomes (accidents or death).
• D) the threats displayed are excessive.

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Definitions:

Primary Reinforcer

A stimulus that satisfies a basic survival need and thus inherently reinforces and increases the likelihood of a behavior associated with it.

Secondary Reinforcer

A stimulus that becomes reinforcing through its association with a primary reinforcer, not inherently rewarding but has learned value.

Operant Conditioning

A pedagogical process that modifies the intensity of behavior with either encouragement or discipline.

Primary Reinforcer

A fundamental stimulus that satisfies basic survival needs and is naturally reinforcing, such as food or water.