Once a Marketing Message Is Received,the Consumer Begins to Process

question 46

Multiple Choice

Once a marketing message is received,the consumer begins to process it.Depending upon how personally involving the information is to the consumer,s/he will follow one of two routes to persuasion,according to the:

• A) route-preference hypothesis (RPH).
• B) affect-cognate model (ACM).
• C) personal relevance hypothesis (PRH).
• D) elaboration likelihood model (ELM).

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Definitions:

Situational Ethics

Situational ethics is a moral theory suggesting that ethical decisions should be based on the specific context of a situation, rather than on fixed laws or norms.

Ethics Judges

Judges who specialize in resolving issues related to morality and conduct within the legal profession.

Actor's Perspective

A viewpoint focusing on the intentions, motivations, and actions of individuals in social or organizational contexts.

Moral Development

Refers to the process through which individuals develop proper attitudes and behaviors toward other people in society, based on social and cultural norms, rules, and laws.