In 2006,Sony Launched a Program in Which It Hired a Person

question 83

Multiple Choice

In 2006,Sony launched a program in which it hired a person to pretend he was a huge PSP fan.The person made a hip-hop song with a YouTube video as well as a website dedicated to his love for Sony's PSP (called alliwantforxmasismypsp.com) .This is an example of:

• A) fraudulent marketing.
• B) youtubing.
• C) sock puppeting.
• D) podcasting.

---

Definitions:

F Statistic

A ratio used in statistical analysis to compare variances among sample groups, central to conducting an ANOVA test.

Mean Squares

An average of squared deviations, used in variance analysis to assess variability within data sets.

Randomized Design

An experimental setup where subjects are randomly allocated to different treatment groups to eliminate bias and ensure validity of the results.

F-Distribution

A probability distribution used in analysis of variance, described by degrees of freedom and central to calculating F statistics.