Two Key Characteristics of a Source (Such as an Announcer

question 37

Multiple Choice

Two key characteristics of a source (such as an announcer or featured individual in an ad) for persuasive purposes in marketing communications are:

• A) credibility and experience.
• B) credibility and attractiveness.
• C) attractiveness and experience.
• D) "Q" rating and believability.

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Definitions:

Sexual Health

A state of physical, emotional, mental, and social well-being related to sexuality, including the absence of disease and the understanding of sexual rights.

Personal Biases

The predispositions or inclinations, often unconscious, that affect one's judgments and perceptions of other people and situations.

Erectile Dysfunction

A medical condition in which a man is unable to achieve or maintain an erection sufficient for satisfactory sexual performance.

Erection

The physiological phenomenon of the penis becoming enlarged and firm, primarily in response to sexual arousal.