Source ________ Relates to Consumers' Beliefs That a Communicator Is

question 89

Multiple Choice

Source ________ relates to consumers' beliefs that a communicator is both competent and willing to provide the information necessary for them to make an adequate evaluation of competing products.

• A) honesty
• B) Z factor
• C) credibility
• D) attractiveness

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Definitions:

Spacing Effect

The cognitive phenomenon whereby learning is facilitated when study sessions are spaced out over time rather than conducted in close succession.

Misinformation Effect

A phenomenon where a person's memory of an event can be influenced by misleading information introduced after the event, leading to false or distorted recollections.

Proactive Interference

The difficulty in learning new information because of the presence of previous information.

Sensory Memory

The shortest-term element of memory, which acts as a buffer for stimuli received through the senses, lasting typically up to several seconds.