A Key Concept of the Two-Factor Theory on the Effects

question 101

Multiple Choice

A key concept of the two-factor theory on the effects of repetition of ads is that:

• A) two separate psychological processes are operating when a consumer is repeatedly exposed to an ad.
• B) the success of repetition in persuasiveness is dependent upon the factors of source credibility and attractiveness.
• C) consumers are one factor in the success of an ad and the other factor in any given circumstance is largely unknown.
• D) learning increases as forgetting decreases.

Identify the roles of different types of psychologists (e.g., clinical, social, cognitive, developmental) based on their research focus.

Recognize the impact of psychological perspectives on understanding human behavior and mental processes.

Understand the application of psychological principles to solve real-world problems.

Differentiate between the levels of analysis in psychology (biological, psychological, environmental).

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Definitions:

Organizational Effectiveness

The capability of an organization to achieve its goals efficiently and effectively, maximizing resource utilization for the desired outcomes.

Societal Expectations

The standards and norms that society deems acceptable or desirable, influencing individual behavior and social interactions.

Adapting and Developing

The process of adjusting and evolving personal or organizational strategies, skills, and resources to meet changing environments and goals.

Organizational Socialization

The process by which a person learns the values, norms, and required behaviors which permit them to participate as a member of the organization.