Once a Marketing Message Is Received,the Consumer Begins to Process

question 46

Multiple Choice

Once a marketing message is received,the consumer begins to process it.Depending upon how personally involving the information is to the consumer,s/he will follow one of two routes to persuasion,according to the:

• A) route-preference hypothesis (RPH).
• B) affect-cognate model (ACM).
• C) personal relevance hypothesis (PRH).
• D) elaboration likelihood model (ELM).

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Definitions:

Manipulated Independent Variables

Manipulated independent variables are those that researchers intentionally change or control in an experiment to observe their effects on dependent variables.

Research

The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Need For Achievement

The motive to engage in and succeed at entrepreneurial achievement behavior.