Examlex
Under what circumstances should marketers stress the sources characteristics of credibility and/or attractiveness?
Negative Reinforcement
A behavioral principle where the removal of an unpleasant stimulus strengthens a desired behavior.
Punishment
A process where an undesired behavior is followed by a consequence, typically reducing the likelihood of that behavior occurring again.
Conditioned Association
The process by which two stimuli or events are linked together in the mind to produce a learned response.
Neutral
Not favoring any side in a dispute, contest, or situation; unbiased or impartial.
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