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Rachael Would Like to Shop Around Comprehensively for Her Car

question 117

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Rachael would like to shop around comprehensively for her car insurance this year.However she is very busy at work,so instead of searching more exstensively she simply does a quick check on 3 well-known options and chooses one.According to Herbert Simon,this is known as what?


Definitions:

GAAP

Generally Accepted Accounting Principles, a common set of accounting principles, standards, and procedures that companies must follow when they compile their financial statements.

Segment Assets

Assets that are allocated to a company's operational segments or divisions for the purpose of financial reporting.

Price/Earnings Ratio

A valuation metric for a company that measures its current share price relative to its per-share earnings.

Preferred Dividends

Payments made to preferred shareholders, often at a fixed rate, that take precedence over dividends to common shareholders.

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