What Is a Major Distinction Between Customers Who Purchase a Product

question 58

Multiple Choice

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?

• A) the consumer's degree of risk aversion
• B) the degree to which the consumer seeks out hedonic attributes
• C) whether the consumer is a repeat purchaser
• D) whether the customers hold a very positive or weak attitude toward the product

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Definitions:

Team Members

Individuals who are part of a group working together towards a common goal, each contributing with their skills and efforts.

Goal Orientation

Involves the desire or ambition to achieve a specific outcome or fulfill a set pattern of objectives, often guiding how individuals approach tasks and challenges.

Performance Outcomes

The results or achievements arising from the actions or performance of an individual or group in various contexts, such as work, sports, or education.

Institutional Investors

Large organizations such as banks, insurance companies, and pension funds that invest large amounts of money.