When a Consumer Bases a Purchase Decision on the ________

question 20

Multiple Choice

When a consumer bases a purchase decision on the ________ rule,s/he takes into account the relative importance of positively-rated attributes; that is,"brand ratings" on each attribute are intuitively multiplied by their importance weights.

• A) noncompensatory rule
• B) weighted additive rule
• C) attribute preference rule
• D) simple additive rule

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Definitions:

Decision Making

A process of selecting the best option from among various alternatives based on criteria and information.

Weaknesses

Refers to the limitations or deficiencies that can hinder an entity's ability to achieve its objectives.

Relevant Information

Data or facts that can influence decision-making processes, typically because it is current, accurate, and directly relates to the matter at hand.

Completely Accurate

A term indicating that information is free from errors and precisely correct in every detail.