When a Consumer Bases a Purchase Decision on the ________

question 20

Multiple Choice

When a consumer bases a purchase decision on the ________ rule,s/he takes into account the relative importance of positively-rated attributes; that is,"brand ratings" on each attribute are intuitively multiplied by their importance weights.

• A) noncompensatory rule
• B) weighted additive rule
• C) attribute preference rule
• D) simple additive rule

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Definitions:

Graphic Rating Scales

A method of performance evaluation using a chart of categories to rate various aspects of an employee's work.

Performance Improvement

An ongoing process of identifying, evaluating, and improving individual or organizational performance to meet or exceed benchmarks.

Performance Rating Scale

A tool used by organizations to assess and quantify an employee’s performance over a defined period, often through a numerical or qualitative rating system.

Company Spirit

The collective attitude, ethos, and cultural values shared among employees within a company.