Both Coke and Pepsi Have Recently Been in Test Markets,portraying

question 18

Essay

Both Coke and Pepsi have recently been in test markets,portraying their colas as suitable for breakfast consumption.Coke was testing an advertising campaign whereas Pepsi had created a product called Pepsi AM.What are the strategic implications of what they were doing?

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Definitions:

Appointment Area

A space or segment in scheduling applications where appointments or meetings are displayed or edited.

Weather Bar

A feature in some applications or websites that displays weather forecasts and conditions for specific locations.

Time Slots

Predefined or scheduled periods of time allocated for specific activities or events.

Day View

In calendar or scheduling applications, Day View displays the tasks or events scheduled for a single day.