Two Dimensions of Emotional States Determine If a Shopper Will

question 66

Multiple Choice

Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being:

• A) pleasure and pain.
• B) avoidance and satisfaction.
• C) deal making and arousal.
• D) pleasure and arousal.

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Definitions:

Increase

A rise in quantity or quality in a given context, such as price, value, or productivity.

Price Elasticity

An index reflecting the degree to which the demand for a product varies with a shift in its cost.

Supply

represents the total amount of a product or service that is available for purchase at any given price in a market.

Price Change

Price change refers to the variation in the cost of goods and services over time.