According to the Expectancy Disconfirmation Model,a Product That Is Promoted

question 5

Multiple Choice

According to the expectancy disconfirmation model,a product that is promoted as being better than it really is will create problems with customers even if its innate quality is already high.This is true,however,only if the expectation falls outside of the zone of ________.

• A) accommodation
• B) alteration
• C) abandonment
• D) attachment

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Definitions:

Negative Information

Information that depicts an adverse situation or highlights disadvantages, potentially influencing decisions or perceptions negatively.

Media Richness

The degree to which a communication medium is effective in conveying complex messages clearly and quickly.

Communication Methods

The ways in which information is conveyed within and outside an organization, including verbal, non-verbal, written, and digital forms.

Emergencies

Sudden, unexpected events that require immediate action, often to prevent a dangerous or unpleasant outcome.