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Offsetters, a Vancouver-based carbon offsetting company, employed a number of novel attention-getting techniques to raise awareness for their brand. For example, they stationed a lifeguard in the middle of an urban area of Vancouver to remind consumers about the dangers of global warming. This is an example of:
Compassion
A deep awareness of and sympathy for another's suffering, coupled with a desire to alleviate it.
Intuitive Skills
The ability to understand or know something without conscious reasoning, often based on gut feelings or experiences.
Humanistic-Altruistic
Characterized by a caring, selfless attitude towards others, often associated with a focus on human dignity and the welfare of others.
Carative Factors
Essential elements of nursing care that focus on the promotion of healing and wholeness, contrasting with curative aspects of medical care.
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