The Family Life Cycle Concept Is Particularly Useful to Marketers

question 117

Multiple Choice

The family life cycle concept is particularly useful to marketers because:

• A) it helps to re-affirm traditional family values.
• B) the focus on long-term changes in family priorities helps to predict demand for specific product categories over time.
• C) marketers too often overlook families in favour of younger individual consumers.
• D) it recognizes the increasing number of women in the work force.

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Definitions:

Cost

The amount of money required for the production or acquisition of goods or services, or the expenditure incurred by a business or project.

Schedule

A detailed timeline for the execution of tasks or events, specifying start and end times or dates.

Specifications

Detailed descriptions of the requirements, standards, materials, and methods to be used in a project, serving as a guideline for quality and performance.

Project Management Institute

An organization that sets standards, conducts research, and provides education and certification in project management.