For Marketers,the Appeal of Nostalgia Is Important Because of All

question 2

Multiple Choice

For marketers,the appeal of nostalgia is important because of all of the following,EXCEPT:

• A) adults over 30 are particularly susceptible to feelings of nostalgia.
• B) sales for products associated with childhood or adolescence can be dramatically affected by linking the brand to vivid memories and experiences.
• C) products can evoke shared memories among an age cohort.
• D) young people do not react well to nostalgia.

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Definitions:

Total Revenue

The entirety of income generated from sales activities, without deducting any expenses.

Corn Producer

An entity or individual involved in the cultivation and production of corn crops.

Economic Profit

The profit a firm makes after subtracting both its explicit (out-of-pocket) and implicit (opportunity) costs.

Total Costs

The aggregate amount of all expenses associated with the production of a good or service, including both fixed and variable costs.