Tessa Is Keen to Use Light Blue as the Background

question 61

Multiple Choice

Tessa is keen to use light blue as the background for the company's new ad campaign in Southeast Asia. Neil thinks this is a bad idea. Why?

• A) The colour blue will be too breezy for a serious electronic product.
• B) Light blue is a symbol of death in South East Asian.
• C) Light blue will clash with the purple detailing on the product they are selling.
• D) Light blue is an off-putting colour to men.

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Definitions:

Gordon Allport

An influential psychologist known for his theories on personality and for being one of the founders of personality psychology.

Traits

Enduring characteristics or behaviors that differentiate individuals from one another, often considered stable and part of one’s personality.

Brain

The complex central organ of the nervous system responsible for thought, memory, emotion, touch, motor skills, vision, breathing, temperature, hunger, and every process that regulates our body.

Minnesota Twin Studies

A series of psychological studies conducted on twins, both identical and fraternal, to analyze genetic and environmental influences on psychological traits.