You Have a Product That Is Likely to Be of Interest

question 93

Essay

You have a product that is likely to be of interest to a youth market. You are thinking of expanding your product to a number of new countries. Should you take an etic or emic approach and why?

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Definitions:

Pull Marketing

Marketing efforts designed to cultivate customer desires and expectations so the customer will demand more product, effectively pulling the product through the production and distribution process

Product Excitement

The enthusiasm and interest generated among consumers for a new or improved product, often through marketing and promotional activities.

Marketing Strategy

A marketing strategy is a business's overall plan for reaching and converting potential customers into buyers of its products or services, utilizing resources to maximize market share and profit.

Guerilla Marketing

An advertising strategy that uses unconventional and low-cost tactics to promote a product or service.