The Last 16% of Consumers to Adopt a New Innovation

question 98

Multiple Choice

The last 16% of consumers to adopt a new innovation are called the:

• A) innovators.
• B) late adopters.
• C) late majority.
• D) laggards.

---

Definitions:

Defined-Contribution Pension Plan

A retirement plan where employers, employees, or both make contributions, and the retirement benefits are based on the amount contributed and the returns on the investment of those contributions.

Retirement

The period during which an individual stops working in their professional capacity and typically begins to receive pension benefits.

Preretirement Programs

Initiatives designed to prepare employees for retirement, often including financial planning and lifestyle seminars.

Company-Sponsored

Refers to activities, programs, or benefits funded and organized by an employer for its employees.