Psychological Factors Can Be Both Informative and Confusing in Explaining

question 23

Multiple Choice

Psychological factors can be both informative and confusing in explaining why people desire to be in fashion.For example,the concept of consumers' "need for uniqueness" encompasses their need to be different:

• A) and the marketers' need to make a profit.
• B) and their need to save money.
• C) but not too different.
• D) but not their need to fit in.

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Definitions:

Period Costs

Expenses that are not directly tied to the production of goods or services, such as selling, general, and administrative expenses.

Selling

The process of exchanging a product or service for money; involves promoting and delivering goods to customers.

Administrative

Related to the activities that manage, organize, and run an organization including tasks such as budgeting, staffing, and directing resources.

Indirect Labor

Labor costs associated with workers who are not directly involved in the production of goods or services, such as maintenance staff and supervisors.