Examlex
What are the categories of adopters?
Love/Belonging
A fundamental human need for deep interpersonal relationships and a sense of community.
Intimacy
The closeness and understanding between individuals or between a business and its customers, fostered through trust and personalized interactions.
Friendship
A mutual relationship of affection, trust, and support between two people that is not based on kinship.
Sensory Marketing
Marketing that engages consumers’ senses and affects their behaviors.
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