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Identify an Heterogeneous Catalyst

question 64

Multiple Choice

Identify an heterogeneous catalyst.


Definitions:

Match-up Hypothesis

A theory suggesting that the effectiveness of an advertisement is more likely when there is a congruent match between the endorser and the product being endorsed.

Weatherman

An individual who reports and forecasts weather conditions.

Celebrity Endorser

A famous person who promotes or publicly supports a product, service, or brand.

Sleeper Effect

A phenomenon where a message that was initially discounted or ignored gains persuasiveness over time.

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