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Explain Why Many Physicians Prefer to Prescribe a Trade Name

question 71

Essay

Explain why many physicians prefer to prescribe a trade name drug for certain drugs rather than the generic equivalent,even though the generic equivalent costs less for the patient.


Definitions:

Profit Maximization

The procedure through which a business identifies the pricing and production volume that yields the highest earnings.

Market Price

The price at which a good or service is offered in the marketplace.

Profit Maximization

A rephrased definition: The strategy or aim of a firm to achieve the highest profit possible, usually by adjusting outputs, prices, or production costs.

Market Price

The current price at which an asset or service can be bought or sold in the open market.

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