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ISACA offers the CGEIT certification that is targeted at upper-level executives such as CISOs andCIOs,directors,and consultants with knowledge and experience in IT operations.____________
Cross-Price Elasticity
The percentage change in demand for product A that occurs in response to a percentage change in price of product B; see also complementary products.
Competitive Parity
A strategy where a company ensures its share of marketing spend is comparable to its competitors.
Generic Brands
Products that are not branded with a company name but instead are labeled with the name of the commodity and tend to be less expensive.
Pay Raise
A pay raise refers to an increase in an employee's salary or wages, typically awarded as a recognition of performance, inflation adjustments, or changes in job responsibilities.
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