Examlex
Please match the term with the correct definition.
-Column 1: computer-assisted training
Column 2: realistic simulation training
Elaboration Likelihood Model
The idea that an individual’s thoughts about a persuasive message (rather than the message itself) determine whether attitude change will occur.
Peripheral Route
A method of persuasion that relies on superficial cues or associations, such as attractiveness or celebrity endorsement, rather than logical arguments.
Controversial
Causing disagreement or discussion, often because of differing opinions on a sensitive or decisive issue.
Persuasive Message
Communication intended to induce the listener or reader to believe or do something.
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