A Firm Focusing More on How to Provide Value to Customers

question 54

Multiple Choice

A firm focusing more on how to provide value to customers than on the physical product or production process is embracing which orientation?

• A)marketing orientation
• B)quality orientation
• C)external orientation
• D)value orientation

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Definitions:

Face Validity

The extent to which a test or measure appears to be valid on the surface, based on subjective judgment.

Concurrent Validity

The degree to which the results of a particular test correlate with those of a previously established test or measure, assessed at the same time.

Discriminant Validity

The extent to which a measure does not correlate with other variables from which it is theoretically supposed to differ.

Interval Scale

A scale of measurement in which the intervals between numbers on the scale are all equal in size.