When a Marketing Manager Is Trying to Decide Whether a New

question 8

Multiple Choice

When a marketing manager is trying to decide whether a new product launch decision should be postponed until some additional marketing research can be conducted,which of the following questions should this manager ask himself or herself?

• A) Is the proposed research expenditure the best use of the available funds?
• B) Will the information gained by marketing research improve the quality of the marketing decision enough to warrant the expenditure?
• C) Will the payoff from the research be worth the dollar expenditures for research?
• D) all of these choices

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Definitions:

Vaporizes

To convert or change a substance from a solid or liquid state into a gas or vapor, often by applying heat.

Cryosurgery

A medical procedure that uses extreme cold to destroy abnormal or diseased tissue.

Approximated

A term referring to the estimation or bringing together of edges, particularly in wound healing.

Electrocauterization

A surgical technique that uses electricity to heat a metal wire or instrument, which is then used to burn or destroy tissue, stem bleeding, or cut through tissue.