Explain the Differences Among a Product-Oriented Firm,a Production-Oriented Firm,and a Marketing-Oriented

question 20

Essay

Explain the differences among a product-oriented firm,a production-oriented firm,and a marketing-oriented firm and the role marketing research plays in each.

---

Definitions:

Intra-Entity Sales

Transactions of goods, services, or assets between divisions within the same organization.

Significant Influence

The capacity to affect the financial and operating policies of another entity without having control or full ownership, often through ownership of a sizable percentage of voting shares.

Net Income

The net profit figure for a company, achieved by subtracting all operational costs and tax liabilities from its revenue.

Common Stock

A form of corporate equity ownership, a type of security that represents ownership in a corporation and a claim on a portion of its profits.