You've Just Been Hired as a Research Assistant in the Brand

question 32

Essay

You've just been hired as a research assistant in the brand management unit of a major consumer packaged-goods manufacturer.Describe two types of product research you may be involved in conducting.

---

Definitions:

Profit Sharing

A company policy of distributing a portion of net profits to its employees as a form of bonus or additional compensation.

Net Assets

This represents the difference between a company's total assets and total liabilities, indicating the owner's equity.

Net Income

The net income of a company calculated by deducting all costs, taxes, and expenses from its total revenue.

Income-Sharing Ratio

The predetermined method by which profits or losses are divided among participants in a joint venture or partnership.