A Computer-Based System That Helps Marketing Managers to Solve Problems

question 70

Short Answer

A computer-based system that helps marketing managers to solve problems through interaction with databases is known as a ____________________.

---

Definitions:

New-product Development

The complete process of bringing a new product to market, encompassing conception, design, manufacturing, and marketing.

Consideration Stage

Part of the customer journey where potential buyers evaluate a product or service before making a purchase decision.

Consumer Adoption

The process by which customers accept and purchase new products or innovations.

Competitive Advantage

An attribute that allows an organization to outperform its competitors, such as superior products, cost structures, or customer service.