Examlex
A manager is considering purchasing data from an outside vendor to get a better understanding of the target market for his firm's services. What factors should the manager consider when evaluating the data's usefulness for his needs?
Big Five Traits
A model describing human personality through five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Social Desirability Bias
The inclination of individuals responding to surveys to reply in ways that they think will be positively perceived by others.
Self-Report Personality Inventories
Self-report personality inventories are psychological assessment tools in which individuals provide subjective evaluations of their own behaviors, traits, and attitudes to gauge personality.
Rorschach Test
A psychological test involving inkblots to analyze an individual's personality characteristics and emotional functioning.
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