When Consumers in a Focus Group Session Are Presented with a Written

question 77

Multiple Choice

When consumers in a focus group session are presented with a written description of a possible new product and are asked what they would be willing to pay for such a product,this is an example of which of the following?

• A)causal research study
• B)descriptive research study
• C)concept test
• D)case study

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Definitions:

Overestimation

The action of assessing someone or something as greater or more significant than it actually is, often leading to unrealistic expectations.

Fundamental Attribution Error

The tendency for observers to overemphasize personality traits and underestimate situational factors when explaining others' behavior.

Opportunities

Situations or conditions that present chances for advancement, improvement, or success.

Lazy

A reluctance to work or make an effort, often characterized by a lack of motivation or interest in being productive.