Which Qualitative Tool Simply Records a Respondent's First Cognitive Reaction

question 69

Multiple Choice

Which qualitative tool simply records a respondent's first cognitive reaction (top-of-mind) to some stimulus?

• A) phenomenology
• B) conversations
• C) probing
• D) free-association techniques

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Definitions:

Inductive Reasoning

A method of reasoning in which specific observations or data are used to form a general conclusion or hypothesis.

Adolescent Egocentrism

is a characteristic of teenage thinking, which includes believing that one’s own experiences and feelings are unique and not understood by others.

Reciprocal Relationship

A mutual relationship in which parties exert influence on each other or benefit each other equally.

Logical Deduction

The process of reasoning from one or more statements (premises) to reach a logically certain conclusion.