When a Marketing Manager Reads Publications Like the Wall Street

question 25

Multiple Choice

When a marketing manager reads publications like The Wall Street Journal and BloombergBusinessweek to try to determine changes in consumer behavior,this is a form of _____,

• A) environmental scanning
• B) model building
• C) database marketing
• D) data mining

---

Definitions:

Forgets

Refers to the inability to retrieve information from memory, which can be temporary or permanent, depending on the context and individual.

Epigenetics

The analysis of inheritable modifications in the way genes are expressed, without any changes occurring to the actual DNA sequence.

Molecular Mechanisms

A term referring to the specific biochemical interactions that occur within living cells to maintain and regulate their function and response.

Environmental Influence

The effect that surroundings, including cultural and natural factors, have on the development and behavior of individuals.