Personal Interviews Are Typically Less Costly Per Respondent Than Telephone

question 59

True/False

Personal interviews are typically less costly per respondent than telephone surveys.

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Definitions:

Cost Per Click

A digital advertising metric that measures the amount paid for each click on an advertisement, used commonly in online marketing campaigns.

Advertiser's Website

A website owned by a business or individual for the purpose of promoting and advertising products or services.

Fixed Amount

A specific sum of money that does not change or vary under specified conditions.

Gratuitous

Provided without requiring anything in return; given freely or without charge.