Suppose That a Mail Survey Is Sent to 220 People

question 71

Multiple Choice

Suppose that a mail survey is sent to 220 people and 20 surveys are returned because they were mailed to the wrong address.If completed surveys are received from 60 people,the response rate for this study was:

• A)27.3 percent
• B)30 percent
• C)40 percent
• D)55.6 percent

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Definitions:

Marketing Strategies

Comprehensive plans formulated by organizations to reach and persuade potential customers to purchase their products or services.

Consumer Confidence

A measure of how optimistic or pessimistic consumers are regarding their expected financial situation, an indicator of the overall state of the economy.

Purchasing Power

The ability of an individual or group to buy goods and services, often related to their income and the price level of goods.

Sociocultural

Relating to or involving the social aspects and cultural dimensions of society and their impact on human behavior and interactions.