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Discuss the role of observation as a marketing research method and discuss four of the many types of observable phenomena,giving an example of each.
Hallucinogen Use
The consumption of substances that can cause hallucinations, alterations in perception, thought, and emotion, such as LSD or psilocybin mushrooms.
Flashbacks
Sudden, intense recollections of past events or experiences, often associated with trauma.
Problem Gambling
Compulsive gambling behavior that disrupts personal, family, or vocational pursuits.
VLTs
Video Lottery Terminals, a form of electronic gambling machine found in casinos and bars.
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