Which Website Traffic Monitoring Metric May Be Used to Track

question 28

Multiple Choice

Which website traffic monitoring metric may be used to track the path or sequence of pages that each visitor follows?

• A) click-through
• B) hits
• C) page views
• D) unique pages

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Definitions:

Image Advertising

A form of advertising designed to create a favorable mental picture of a product or company, rather than promote sales directly.

Employment-At-Will Policy

A doctrine in U.S. labor law that states an employer can terminate an employee at any time for any reason, except an illegal one, and without warning, as long as the reason is not illegal.

Promote-From-Within Policy

A company policy that prioritizes the advancement of current employees to higher positions over hiring outsiders.

Lead-The-Market Strategy

A competitive approach where a company aims to position itself as the top choice in its industry by offering better terms, conditions, or benefits to its employees.