Which of the Following Are Possible Test Units in a Marketing

question 80

Multiple Choice

Which of the following are possible test units in a marketing research study?

• A) people
• B) sales territories
• C) retail stores
• D) all of these choices

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Definitions:

Marketing Actions

Marketing actions refer to the tactics and strategies put in place by companies to promote and sell their products or services.

Develop the Research Plan

The process of outlining the steps and methodologies for gathering and analyzing data to answer specific research questions.

Primary Data

Facts and figures that are newly collected for the project.

Secondary Data

Facts and figures that have already been recorded prior to the project at hand.