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When a researcher tries to say that the results of a test market in Indianapolis,Indiana will hold in a national rollout of the new product,this researcher is concerned with:
Fully Rational Being
An entity capable of comprehensive reasoning, capable of making logically consistent decisions based on full information.
Morality
A system of values and principles that determine appropriate behavior, guiding individuals in distinguishing right from wrong based on societal, religious, or personal standards.
Hypothetical Imperative
A command of reason that applies only conditionally, suggesting an action to achieve a specific result, as posited by philosopher Immanuel Kant.
Categorical
Pertaining to absolute and unconditional statements or classifications.
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